Simple to implement, reaches a huge audience-Facebook is a great marketing tool. Instead of just simply overlooking its power and significance, use Facebook as a wonderful marketing tool. Richard Vanderhurst shows you just how much Facebook can be worth for your company.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offer prizes or discounts to your users when they like your page. Be sure to follow through on any promises you make.

Facebook ads are a great place to start. Posting to your page will only get you so far. To reach more into your specific channel, you should buy some ads on Facebook. They are inexpensive, and can make a big difference.

Try developing a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the web-site. Set up your offer and switch it to Promoted Post via your Wall. You can promote it outside your fan base if you feel it is a great offer.

Look into buying ads through Facebook. Make your ad targeted to a certain gender or age. You can also work within a budget and do as much or as little as you would like. One of the advantages is that a long term commitment is not required. Your ad can be stopped at any time.

While it’s a newer way to market businesses and services, Facebook is powerful due to being able to reach an early limitless audience. This can help improve your bottom line at the end of the year; take full advantage of it. Remember the tips you have read here so that you can best use Facebook in your marketing plan.