Whenever you include links in your messages, be sure to check each one before you send. If any of the links is incorrect or dead, it means a loss of customers and credibility for you. It can also cause your readers to lose faith in your credibility, because you cannot be bothered to check a link before sending it to them.
Add a personalized touch to your marketing emails. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. You must mine the data you have on each subscriber for information you can use. Divide your list into smaller ones with shared interests or priorities and make sure you draft messages tailored to their needs.
In order for your subscribers to feel special, try to personalize the emails you send them any way you possibly can. If they feel like they are reading a form letter, they will hit delete and block. Putting the recipient’s name into the email is simple; there is much more that can be done. You should be able to tell when, why and where they signed up. This information should be used in your messages.
Encourage customers to stick around by personalizing the emails you send them. You can notify them about special sales and discounts. Give them information about products they may be interested in based on purchases they’ve already made. Customers who already trust you and have a relationship with you are easier to convert for sales than new customers.
To make sure you have covered everything in your email marketing plan, use multi-part messages. Some readers turn off HTML in their email client. A multi-part email includes plain text along with HTML, so that such readers will still get the message. This will help make your emails accessible to everyone: Remember that someone who uses an email client supporting text only will not open emails containing only HTML.
Try to educate yourself on how not to be considered spam. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Educate yourself on how these spammers are incorrectly using email marketing and go your own way. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Keep subject lines to a minimum of 60 characters. Many email providers cut off longer subject lines. Others are just unable to display past this length. Regardless of this, your subscriber is likely to only require 60 characters to make a very quick judgement on reading your message or deleting it.
Place a basic call to action within your emails. This will allow your recipients to know what actions are expected of them once they read your email. If you have links, make them obvious and include the instructions on how they should be used. Include these sections in the top and the bottom of your message.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Make sure that you understand how these screens look, and how they show your email.
Use A/B testing of your subject lines to test effectiveness. Choose an email and use two different subject lines to see what works better. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
If you have the information, make a celebration of your subscriber birthdays. Use programming to automatically send the birthday message to recipients on that particular date. Think about possibly including a coupon or discount if you can. Even if you can not, be sure to always write a friendly and upbeat message to help show them that you value them.
Only send emails to people that you know. Most people treat email from unknown parties as spam. They’ll consider your email spam, defeating your marketing strategy. This can make them delete your emails and waste your time.
Don’t send emails to subscribers without their consent. If you start sending out what is considered spam, the results aren’t going to be very good. Some say that they might end up not desiring to work with your company any longer.
It is very smart to have people double opt-in in order to receive email messages from you. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
Something that every e-mail marketing consultant should remember is that branding is vital and must be consistent across all platforms. When you deal with a name, overall design, or topic, try making it consistent so that it may be recognized easily in the future. Sending really different emails can make it harder to remember the company.
Always get permission before adding someone to your email list. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
It is a good idea to always include some extra value along with your sales call. Create a real newsletter with tips related to your products and other useful information relevant to your target audience. Filling your emails with only sales pitches will eventually result in annoyed customers and a lot of people unsubscribing from your email list. Most people will bore easily at the sight of a salesman in any format. Focus on keeping their interest.
As mentioned earlier, email marketing is an extremely effective way to broaden your customer base and keep in touch with your customers. The information and tips in the above article can help you in the world of internet marketing and help you to become a master of email marketing.
