The phrase “mobile marketing” is open to interpretation. Businesses integrate it into their marketing strategies in a variety of ways. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. Read on, and discover a few of the ways that you might put mobile marketing to work for your own business.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
A mission statement is the best way to ensure you remember your purpose for your social marketing. Sticking to your convictions will keep you on the proper path.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. A discount offer or coupon will encourage people to visit your site and see what you have available.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. Keep in mind that no mobile device can read flash content.
A map can help to provide basic directions for visitors using a mobile device. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Make it simple for people to find your location. Include a map to your location, and make it easy to read. Create a link that gives your visitor the option to use some of the more popular direction sites.
By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
Successful standalone mobile platforms need a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Do not develop your business solely on a mobile platform.
In mobile marketing, understand that location is everything. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This makes it possible to target location in a way that is not available anywhere else. Figure out how to exploit this location-targeting strategy for your company.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. Your campaign will not work if your messages do not display properly or have other problems. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
Many people access social networks on their mobiles: take advantage of this to promote your products. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. They will in turn connect you with their contacts, which will get you more exposure.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
Use your traditional website. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. Your application could offer a number of features.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Dropping friendly reminders like this can keep people from missing your big events.
Work to please your customers. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. Find out what exactly your customers are looking for. The more knowledge you can gain, the more successful you shall be.
Using mobile marketing is a good way to get profits to soar. More people than ever are downloading apps and using social networking sites on their smart-phones. The two options mentioned are both great ways to market your business. You need to target your customers where they are congregating online.
Implement an A/B testing routine to find the most user friendly mobile page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. For your landing page, have two different versions and see which is more successful. The results will show you which version you should choose to develop further.
If you want to be successful with mobile marketing, only send messages with valuable offers. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.
As you can see, mobile marketing has many different definitions. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. With the information listed here, you can learn how mobile marketing can benefit your business.
