Some industries absolutely must use mobile marketing to survive, but using it well can be difficult. There are codes, applications, techniques, and formats that you must have knowledge of in order to choose the correct methods for your marketing campaign. The following steps will be invaluable to you as you attempt to craft a successful mobile marketing plan.
Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This enhances the chance that your recipient will respond with interest to your campaign and follow up as you desire.
Start a picture-to-screen campaign. This type of campaign requires customers to take a picture and send it to you. The customers then send the photos in a short code to be instantly posted on a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Mobile marketing should focus on retaining existing customers instead of gaining new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Most possible new customers will see your messages as spam.
Never send unnecessary messages to your customers. Only send them information that they’ll find relevant and useful. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. People can find it quite intrusive. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Being upfront is one of the best ways to build good will with your customers.
Use dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. A certain amount of legal coverage comes with it as well.
Limit the number of offers that you send. The highest results come from messages that are sent a few times a month. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Take the time to learn from your audience and competitors before launching your campaign. Listen to what your customers want and cater to it. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
Implement an A/B testing routine to find the most user friendly mobile page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Whichever one wins should be your permanent choice.
Advertise the benefits of your mobile marketing campaign in every location you can think of. Mention it on your website, in ads and on various social networks. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are many exciting, engaging features available for your use.
Do some research on your target market. Understand who your audience is and what their needs are before you invest your money into a mobile marketing campaign . Which are they more likely to use: their cellphones or their computers? What type of operating systems do they use on their phones? Learn about your potential audience, and you’ll be better able to reach them.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Of course, you should optimize for Google first, because Google controls the mobile search market.
Integrate all of your marketing strategy into one main marketing mix. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. Make it easy to add oneself to your mailing list.
Understanding how mobile marketing works is very important if you want to use it to help your business reach as many people as possible. This will make it easy for you to know which mobile marketing strategies suit your business needs. Following the advice contained in this article is a great place to start.
