Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Always include some kind of discount, coupon, or promotional code when you use mobile marketing. Customers love discounts, and they will want to visit your site to find out more.
To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. With this you know that your customers will not tire from your messages and look for to see all you have to offer.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. Find a way to differentiate yourself from you competitors.
You need to provide a simplified website for your new mobile customers. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
Start by building a good database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. Get permission before adding anyone’s cell phone number to your list. Permission can be obtained through a form over the Internet or by text.
A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
Every printed ad you publish should include a QR code for those with smartphones. QR codes are a good way to get people that have smart phones to visit your site. Put these codes everywhere, including fliers, catalogs, and even your own business card. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Use trivia games or quizzes to get a better response from your mobile marketing. Most people like to interact with quizzes that are sent to their cell phone. You could simply ask an interesting question or ask for feedback on your products or campaign.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Adapt your mobile marketing calls to the circumstances of the person you are calling.
You should use learning and listening to launch a great mobile marketing campaign. Listen and meet the needs of customers. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.
Get the most information you can about your chosen mobile marketing demographic to make your efforts as successful as possible. This is a wonderful way to make sure that your messages are something your viewers want to see.
Whenever you are promoting an event, make sure to use multiple marketing mediums. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Do your work for your readers and not yourself. Understanding the wants and goals of your customers is the basic premise of mobile marketing. You will not earn income if you are unaware of the needs and wants of your customers. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
Make sure your mobile content is viewable on multiple mobile platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.
It’s important to not upset people by inundating them with the same offer over and over again. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. The best results are from customers feeling they have to react fast to take advantage of an offer. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
Do not forget to invest some cash into making sure that your site is mobile-ready. It can be quite difficult to develop a mobile website that is attractive and appealing. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.
Make sure you have a business presence on each popular social networking site. This will help you get more exposure for your business. When you start your business social media pages, focus on the basics. You can always branch out later. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.
It is very easy for your mobile marketing approach to backfire and annoy people. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. New customers and new business will be the likely result of your efforts.
