What comes to mind when you think of mobile marketing? There are also so many ways that somebody can promote their business via mobile devices. Since there is a wide range of mobile marketing techniques, it may be difficult to know where to start. The following tips will give you a great way to begin utilizing mobile marketing.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. It is best for you to avoid linking to your regular website if it employs Flash, though.
Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easy for smart phone users to access your site and use your coupons. QR codes should appear on business cards, brochures, catalogs and posters. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Apps are super easy to make, and you can give them to customers for free. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. You have a wide range of features to choose from here.
Use your standard website to your advantage. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. When your customers visit your website, they will see how to connect with your business when they are on the go.
Minimize the number of offers you send in a week. It is proven that customers respond best to offers that are sent out only a few times a month. You can make your offers seem more inviting if they appear to be exclusive and not always available. When it comes to making special offers, there is such thing as too much of a good thing. Customers will not consider a deal special if they believe they can get a comparable deal in the near future.
Produce a greater effect by using viral marketing with your ads. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Add a discount offer or promo code in your sent mobile messages. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Never randomly message your customers. When you message your customers, be sure that you have something important to tell them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Customers expect to receive information from you, not humorous messages that a close friend might send.
You should buy short codes over sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. After a while, people will make a connection between the code and your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. There is a chance that you may also be held liable if a code sharing company does something wrong.
With mobile marketing you want your call to action to be user-friendly and very simple. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. Simplify your opt-in process to make it easier for your customers.
The most effective mobile marketing strategies implement changes gradually. You can make use of the same strategy. In the course of expanding your marketing network and your social networking circle, you can progress through text to voice to video communication. Use everything you have available to you.
Make sure you have a business presence on each popular social networking site. Being located in all of these places is crucial to your business’s popularity. Keep your business focused on the basics at first and branch out from there. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.
You need to remember that not everyone is aware of what the various abbreviations mean. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
When creating content for your mobile marketing campaign use short easy to understand messages. Make sure they know your message and can absorb it, as quickly as possible!
Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes. This means that your site and ads may look totally different, depending on the user’s device. The least you could do is test your campaign on the most popular models.
Avoid texting your customers during odd hours, such as early mornings or late nights. Sending out text messages at bad hours will just annoy customers.
Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Reward people that share your site or promotions with a special discount. This helps people spread the word about your site or company with their friends via mobile.
Mobile marketing has something to offer everyone. There are so many options available that no two businesses use the same strategies. One marketing technique may work for one business, but it may be useless to another. Use the tips from this article to start experimenting and find your own marketing success.
