Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Speed is of the essence; give your customers messages they can absorb fast!
You will get the best results from dedicated short code. It will cost more but go a long way in securing your brand. In addition, it gives you a measure of legal protection.
SEO is just as important for mobile websites as it is for traditional sites. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Advertising costs are a requirement for building a strong customer base. Offer users incentives that will rationalize your mobile marketing efforts. These incentives can be in the form of local event information or even weather alerts. Discount coupons are also very popular. They encourage sales and you can measure the effectiveness of your marketing campaign.
Knowing your customers’ location is a unique benefit of mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. This can help open newer location-based options that don’t exist elsewhere. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.
Go viral to make sure that your adverts are reaching the widest audience. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Use different types of marketing pieces that provide detailed information all at once for the best effect. Send your customers some mail a while before an event, such as an after-Christmas sale. Try sending an email a week ahead of time and then send a text the day before.
If you make it easy to share your mobile marketing, your clients probably will. To spread the word, offer an incentive to those customers who pass along your mobile marketing promotion.
Listening to the wants and needs of customers is the first step to successful mobile marketing. Always listen to your customers’ wants and give it to them. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
Many people access social networks on their mobiles: take advantage of this to promote your products. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This sort of participation harmlessly co-opts your existing customers into your marketing effort.
Make sure that your content is relevant and purposeful. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. Be sure that prospective and current customers are getting information that is relevant. When you are providing the products they truly need, they will reward you with their business.
You need to remember that not everyone is aware of what the various abbreviations mean. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Your mobile website should include maps and directions that are easy to use with a mobile device. Navigation is one of the most common things that people use mobile devices for. Create an easy way for your customers to reach you. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Establish a direct link to Google maps, so your visitor can get directions, if needed.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
Don’t forget to include links to your social media accounts on your main website. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Begin by building up your mobile marketing database. You should not however, add phone numbers to the database without authorization of the owner. You must get their go ahead before you begin. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Promote your mobile call to action to maximize the success of your campaign. Make sure you put ads on Facebook and on Twitter, and in your actual website. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
QR codes can help you make your content more appealing and accessible to customers. With these codes you can share coupons, promotions and discounts. These codes are easy to use and captured on a cell phone. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.
You can effectively market your business with mobile marketing, so long as you don’t overuse it. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.
