What is mobile marketing? There are a number of different ways that a person can successfully promote his or her business with mobile devices. With all of the different ways to promote your business via mobile marketing, it’s probably difficult for you to figure out where you should start. In this article, we’ll provide the basics to help you out.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. Giving a website a mobile device design can involve sophisticated skills. It can be helpful to hire a professional website designer with experience in mobile websites.
Those who are best at mobile marketing progress slowly, step by step. This should be something you do as well. You need to continue to socialize in your marketing network to build it up. Make use of all the tools you have available.
Make sure that you add mobile friendly directions and maps to your website. There are a lot of people that rely on mobile devices for getting navigational directions. Make it easier to locate you. Ensure that your maps can be easily read on the small screen of the average mobile device. A link that leads to Google maps is essential.
Make sure to market across various platforms so that you can reach more customers. Your messages should be equally clear on iPhone, Android, and Blackberry devices. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Be wary of the time of day you text your customers. Not too late not too early. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Try your mobile marketing materials on a wide variety of mobile devices to ensure that your message is always clear and accessible. Different devices run different systems and also have different specs. Your website and advertisements may look different, depending on the device that is used. The least you could do is test your campaign on the most popular models.
Think about making a mobile application geared to your product. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. It can build up your brand name’s recognition, and it will drive more traffic to your site. Developing applications will cost some money, however, so consult with a professional.
You must offer people a little something to attract their business. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. This can be as simple as a weather update or event information. Perhaps a coupon campaign would increase consumer participation to increase your take rates.
Do not contact your customers just for the sake of contact. Make sure you always have something relevant to say when you take the time to message them. Sending random messages to customers has been the downfall of many actual marketing campaigns. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Do not go into a mobile marketing campaign without any clear objectives. The first stages should be dedicated to figuring out what your intended outcome will look like. Ask yourself whether your overall goal is to attract new customers, improve customer loyalty and retention, or something else entirely.
Remember that people who are using a mobile device to see your website will have a harder time navigating. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
It pays to have a dedicated short code. While the price is higher, it can help your brand stay protected. This can provide you with legal coverage as well.
Include maps on your site for your local customers that are easily seen with various mobile devices. They will allow your potential customers to find your location easily when they are searching for your store.
Be sure to add a promo code to all your outgoing messages. Your customers will be more likely to visit your site if they see a discount they can get.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
Mobile marketing can be a very complex subject. You cannot judge your marketing techniques based off what another is doing for his or her business. One person may think a particular method is the best ever while others may hate it with a passion. By reading the guidelines above, you should have picked up some advice and insight on getting started.
