How long has it been since you last checked your email? Most people check their email at least two times a day. When you run a business, email can surely help you reach your target market. The following are some great ideas for making the most of email marketing.
While it will take hard work and persistence, building an email marketing strategy is key to success. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
One very important thing to think about is that you need to be consistent when you are branding your business. This includes using the same fonts and colors to increase brand recognition. If you send out emails with a different designs every time, remembering your brand will be hard.
Email marketing is about getting people to buy your products. That means that every single email should bring readers closer to buying. Share new product information, coupons, discounts and new promotions with your readers.
Do not forget colors and your brand’s logo in your emails. Your customers will soon recognize your colors and logo and associate them with your brand and products. Consistent style and design between your emails and your website will reduce the odds that subscribers will delete your emails.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Make it easy to find so that people feel comfortable about receiving your emails. People should feel like they have a choice and they are not forced to view your emails.
You want your sales list to be highly targeted. You can achieve this by having your best customers tell whoever they know to join your mailing list. By making your mailing list seem like a place to receive tips for only those people who want to know more information about you, then you can build a mailing list that is more targeted while also making your mailing list seem much more authoritative.
Keep your emails short and simple. People will not read more than one or two paragraphs of your message. You don’t want to annoy your potential customers, you want to keep people interested and not waste their time. Get straight to your point and focus on one topic per email.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
You can use A/B testing to improve the results of your emails’ subject lines. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. You will learn which subject lines have the best open rates and which ones people ignore.
You may want to send messages without images. Images take longer to load than a basic text message. Many people will be viewing the email on slower connections, or connections with metered bandwidth, so keep that in mind. Shift your focus to the content in the email rather than the images. More people will be able to stick with you if you do that.
When people sign up for your newsletter, you probably want them to double-confirm their email address. It’s common for people to type in their email address wrong when they first type it in. For example, they could flip-flop letters of the address. Getting them to write it twice helps cut down on missed opportunities due to typos.
Make your customer’s experience with you easier by making use of their subscription information. Use the customer information from the subscription to auto-fill purchasing forms. This makes things simpler and increases the chance that they will make a purchase.
Avoid using too many graphics in your marketing newsletters. Many email programs will block out graphics, making it a waste of time to utilize them. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
It may seem obvious, but it is essential to your email marketing campaign that the email addresses you are sending to are correct. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. This can be a waste of your time!
After purchasing from your website, consider sending an email to your customer a few days or a week down the road to remind them of the other great items you sell. Invite them to visit your site often for new products or special deals. In your conclusion, you can remind them that you guarantee your service or product for a full 30 days or that you will refund their money.
The more options you give your customers, the more effective your email marketing will be. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. Giving control to the subscriber will make them feel more comfortable. They will be more likely to sign up.
Limit your email marketing messages to one per week. Your customers often will get several messages a day and are very busy in their lives. If you send too many messages, your customers may begin deleting them unread.
Ask permission of those on your chosen email list prior to sending anything. If you’re like most people, you get penny stock and mortgage emails daily, and block them with a spam filter. Sending unwanted email can be counterproductive to your business when potential customers get annoyed. Try starting out the right way, so that you are considered a professional.
Marketing via email is an adept way to keep your customers and clients informed about your business. By using the tips from this article, you will see how effective email marketing really is. Using email to promote your products or company can simplify your marketing strategy.
