In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.
Don’t share short codes; buy dedicated ones. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. At some point, your short code will be recognized and people will associate it with your company. It is an affordable way to avoid any potential legal drama later on down the road. If the code sharing company abuses the system, you can be in trouble, too.
You need to build a great database first. Don’t add cell phone numbers randomly into your database. That can be trouble. It is important to ask them for permission before you start. You can use a form from the internet or they can text you a code.
Use a Multimedia Messaging Service to send out coupons to get new customers or to reward your current customers. Offer promo codes with your coupons. You can link these codes to a mobile site with a tracking code. Coupons are a great incentive to attract new customers and to reward loyal customers.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
Start with a campaign technique known as picture-to-screen. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. Customers are then able to send their photographs using a code and have the photos posted onto digital screens. Use a television or digital billboard to show off these photos.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Follow the same principles you have used in your previous campaigns.
Social media is king on mobile devices, so using it in your marketing campaign is imperative. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. People will respond and share the potential savings – as well as exposure to your company – with their friends.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. These codes make sharing coupons, promotions and discounts easy for you and fun for your customers. All they need to use your QR codes is a cell phone. These codes make it easy to quickly deliver information about your company to your customers.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
Whenever you are promoting an event, make sure to use multiple marketing mediums. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
Make sure any directions on your site are smartphone ready. Many consumers will turn to their mobile devices when they are trying to reach your store. Create an easy way for consumers to reach your store front. Also look into how well your maps look on the various browsers used on mobile devices. Build in a link that takes the visitor to Google maps for exact directions.
Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Take into account the longevity of the campaign in addition to the sales numbers. When you get the first one on the right track, you will be ready to start your next venture.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. This serves as a reminder to your customers that there is something special occurring that they might be interested in.
Work for your target market. You will be able to reach out to your customers only if you understand how they think and what they want. If you are unable to determine what consumers want, you are unlikely to win their business. Learn about their wants and needs, this will lead you to success.
Armed with this knowledge, you’ll be on your way to mobile marketing success. There’s a lot to learn, and you must to learn to apply it. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.
