The most recently developed medium of mass advertising is mobile marketing. Read the information below to see how to use mobile marketing to the benefit of your business.
When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Listen to your clients’ needs and act accordingly. Find out what the competition is doing, and figure out if what they do is something that can work for you.
Run a picture-to-screen campaign. In a picture-to-screen campaign, you request cellphone photos taken by your customers. The customers then send the photos in a short code to be instantly posted on a digital screen. These pictures show up on any screen that accepts a digital signal, from TV sets to digital billboards.
Get yourself short codes that are dedicated as opposed to sharing them. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Eventually, people will learn your short code which they will link to your company. This added expense is well worth the legal protection it offers. You could be held responsible if you employ an unethical code sharing company.
Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
If a large sale or event is scheduled on your site, send a reminder to those on your mobile marketing list several hours prior to the start of the event, unless this occurs in the early hours of morning. This serves as a reminder to your customers that there is something special occurring that they might be interested in.
Optimize your mobile marketing campaign to work on any platform. Your messages should come across equally well on iPhone, Blackberry, and Android devices. You can simplify messages easier than you can create different custom fit ones for various platforms. Keeping it simple is what you should strive for in mobile marketing.
Take advantage of dedicated short code. You will pay more, but your brand will be protected. Additionally, it gives you a degree of legal protection.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. If technical glitches arise because of platform incompatibility, you could lose customers.
It is always worthwhile to ensure everything works correctly, before officially sending anything out. It’s important to be certain that your recipients can to see the content you have sent. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Add maps and directions to your website that are mobile friendly. Lots of people are using their mobile devices for GPS these days. Make yourself accessible to them. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Your link should allow the visitor to see Google Maps and get directions.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Many people check email on mobile devices, so use this to your advantage.
Clarity and simplicity are the keys to a good campaign. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. Remember that the keypad in mobile devices are very small and typing is not easy. Therefore, cut everything from the campaign except for the items you absolutely must keep.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. One great idea is to reward customers with discounts when they Tweet about your product. These sorts of incentives will popularize your company and get you noticed among a larger group of people.
Your customers are the reason you are working. Understanding the basic needs of your consumers is key to making mobile marketing work. If you are unable to decipher what your customer is seeking, then you are unable to gain anything from them. Get to know them as much as you possibly can.
Use various marketing items simultaneously to provide event information for a larger impact. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. A few days before the discount becomes effective, send out a reminder email.
You need to give some to get something back. It’s important to offer incentives with any mobile marketing endeavor. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. Increase participation by offering coupons.
Be aware of how the competition is using social media to market their products. You need to stand apart from the competition.
Take advantage of your traditional web site. It’s very helpful to advertise mobile sites and apps from a popular traditional website. When consumers see your site, they can see how to stay connected with you on the go.
Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
You can always make your advertising better. Watch your competition too! The advice provided here should give you some creative ideas on how to keep your own competitive edge alive.
