In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Work your social networks to generate the most interest in your mobile marketing. Give your mobile call exposure through social media, a website and even inside your physical retail store. Exposure equals more sign ups.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Act appropriately.
Make sure your mobile content is viewable on multiple mobile platforms. Do not exclude anyone from your campaign by neglecting a platform. Your scripting needs to be compatible with all of them for your campaign to be effective.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Customers will be irritated if they are awakened by a mobile marketing text.
Location is the key to effective mobile marketing. Mobile marketing knows where you are located, unlike other forms of marketing. This gives you new ways to market based on location that you can’t otherwise use. Figure out how to exploit this location-targeting strategy for your company.
Be concise, but also make sure your message is understood. Try to reduce the amount of clicks necessary for mobile platforms. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. It’s in your best interest to keep it simple and user friendly.
Start mobile marketing campaigns with clear, definite goals. It is important to know what your objectives are for your business and the ways to achieve those goals. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.
Your home base is the main element of your campaign. Your campaign is about getting people to your home base or bringing them back to it. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Send out coupons or offers to your customers via text or MMS. Send promo codes in coupons. The codes are then linked to your mobile site by using a tracking code. Both new and old customers respond well to coupons.
If you want your mobile website to be successful, you need to use SEO techniques. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Do not pester your clientele with pointless messages. Be sure your message means something to the recipient and that they will welcome the message. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Build a good database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. Get permission before adding anyone’s cell phone number to your list. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. If your main website uses Flash, link only to your mobile site.
You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.
Focus on understanding your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you are unable to decipher what your customer is seeking, then you are unable to gain anything from them. Get to know them as much as you possibly can.
Don’t drive your customers crazy with too many offers. Customers tend to respond more to offers that are only sent two to four times in a month. The best results are from customers feeling they have to react fast to take advantage of an offer. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
If you think you can be successful in mobile marketing you can limit offers you give to the best ones. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
Find out all you can about your audience. Know them and what their preferences are before you spend lots of money on mobile marketing. Which are they more likely to use: their cellphones or their computers? Which operating systems are in place on their phones? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
One of the best strategies you can employ in your mobile marketing campaign is to create an app that stays relevant to your niche, and is packed with information that is helpful to your customers. Reference apps that deliver useful content are widely downloaded. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.
The tips listed here will guarantee your success as a mobile marketer. That said, the technology is still evolving, so make an effort to stay on top of the newest mobile marketing techniques. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.
