Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
There’s plenty of money to be made in mobile marketing. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. These excellent ideas can help you advertise your business on the forefront of technology. It is important to focus your marketing where your customers are.
Picture-to-screen campaigns can be very effective. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. You can display these pictures in any format you wish.
Know your audience well. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. Are they bigger mobile users than home computer users? If they do use their phones more often, what operating system is on it? Find out about the people you want to reach, and you will be able to reach them.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Do not share your short codes, make them dedicated and buy them. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Your short code can lead people directly to your company. The price is more than justified because it allows you to sidestep costly legal battles. If the code sharing company abuses the system, you can be in trouble, too.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. It can feel very intrusive. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. If you are honest, customers will trust you and your brand.
Use A/B testing on the mobile version of landing page. Testing is important so you know that people can use your website. Design two versions of the same landing page, and see whether version A or version B is more popular. The results will show you which version you should choose to develop further.
Observing your competitors successes can be a great method for keeping abreast of newer trends. It is important that you are different than competitors.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
Do not send irrelevant texts to your customers. Always ensure that what you are saying is relevant. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Send content that you would want to receive yourself, something that is of benefit to the recipient.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
People looking at your website on their mobiles will not have the same ease of access as computer users. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
Define your goals before starting to design your campaign. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. Your customers will be more likely to visit your site if they see a discount they can get.
Test your mobile adds on different phones and mobile websites in the same way that you would test a new website on more than one computer. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. As a result, your website, content, and ads might look fine under one platform but not under another. You should test on the most popular mobile devices, such as iPhone and Android.
Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Make sure your messages will be effective over all platforms. Remember, it’s easier to make one simple message to all your platforms rather than a custom-fit message to each one. This KISS principle applies here.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.
