You need to know what to do and how to go about mobile marketing your business for it to be successful. The process can provide excitement to your marketing as well. It can garner you a lot of exposure if done correctly. To make sure of that, read the following tips for smart ideas.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. That way you make it easy for those who use smart phones to visit your website and access your coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Add maps and directions to your website that are mobile friendly. A lot of people use mobile devices to track down brick and mortar stores in their area. Make it easy for them to get to you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
It’s critical to perform a usability test. Make sure your customers can look at the things you have sent them. Ask your friends if you can send them tests so you can get feedback on usability.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Sticking to your mission statement keeps your business focused and efficient.
Your ads will get the maximum attention if you do what you can to make them go viral. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. That is what you should do too. Begin with simple texts and calls, then expand your campaign to include things like video content and social networking. Make use of all the tools you have available.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Start a picture-to-screen campaign. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. Your customers would then send their photos in a code so that it would be instantly put onto a digital screen. The photos that are received can be shown on a television monitor or digital billboards.
Optimize your mobile marketing campaign to work on any platform. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. Remember, it’s easier to make one simple message to all your platforms rather than a custom-fit message to each one. You want to keep it as simple as possible when you’re designing your campaign.
It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
Consider mobile marketing as an investment. It’s important to offer incentives with any mobile marketing endeavor. Incentives are basically anything free and useful; such as weather updates or other local information. However, a coupon offer can increase sales during your campaign.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it on your website, in ads and on various social networks. If people feel that your mobile campaign could be helpful, they are likely to sign up. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
You should never send messages to your customers without a good reason. Always make sure that what you’re messaging them about is relevant and important. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Remember to treat people on the telephone how you would like to be treated, like busy people. Act appropriately.
Try using dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Combine mobile marketing tactics with other web media, such as social media marketing. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate. Mobile marketing strategies that actively engage people, as opposed to simply providing literature, are generally more successful and lead to more sales.
An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. Your current customers will take much more kindly to receiving product updates and text messages than new customers. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Sending offers too often is annoying and will turn customers off. The best return will be if you send out offers anywhere from once a week to three times a month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
When you work with mobile devices you will have to consider a lot of different options. The tips that you have just received may help you make the most out of mobile marketing.
