You can use mobile marketing as either a main or an alternative source of income. These tips will help you to be an expert at mobile marketing.
Set up an online presence for your business with all possible social networks. You want your business to be seen. Stick to the basics, and then grow your marketing strategies from there. At the very least, create an online presence for your company on Facebook and Foursquare.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Keep this in mind.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make sure they know your message and can absorb it, as quickly as possible!
If you have an upcoming event that you wish to remind your clients about, such as a sale, send a reminder text a few hours before it starts. Obviously, however, you need to be mindful of what time the texts are sent so they do not annoy your customers at unsociable hours. This will remind your customers that you have something big going on that they should check out.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. Many times, these will get passed on to others, enlarging your mobile marketing audience.
Have mobile friendly maps showing your physical location to bring in local prospective clients. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
Use every practical venue available to keep your customers informed about an upcoming event. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. You could utilize promotional codes in your eCoupons. You can link these codes to a mobile site with a tracking code. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.
Do not assume that everyone will understand what abbreviations mean. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.
A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. This should be your strategy as well. You need to continue to socialize in your marketing network to build it up. Utilize all available tools.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. The messages should work just as well on Blackberry, iPhone, and Android devices. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. This KISS principle applies here.
It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. As a result, your website, content, and ads might look fine under one platform but not under another. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.
There’s plenty of money to be made in mobile marketing. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. These are both excellent places that you could be marketing your business. It enables you to reach so many more customers than traditional methods of marketing.
Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
You should link your website to your social media site to get more exposure. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Don’t go into the mobile marketing field without clear objectives. It is important to know what your objectives are for your business and the ways to achieve those goals. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There are a ton of things you can put in your app.
Keep you messages short and easy to understand in your mobile marketing efforts. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Get your point across in as few characters as possible to be successful.
As shown above, mobile marketing requires some serious thought and planning in order to be successful. Hard work and patience will help you better promote your business. If you put the tips given in this article to use you will surely see an increase in sales from your mobile marketing campaign.
