Are you having trouble getting the results you desire from email marketing? Or, have you not tried it yet, but would like to know more? You’ve found the right place. Keep reading to learn more about writing good emails and getting more people to subscribe to them.
Prior to contacting any of your customers through email, you should always get their permission to do so. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
When relevant to your business, develop campaigns that correspond with major holidays or other events. Keep these things in your mind when planning out your year. Most holidays and memorial days are beneficial to retailers in some way, so create targeted email strategies to take advantage of Christmas, Mother’s Day, Halloween, and other appropriate occasions. You can better your sales by marketing in the slower periods of the year.
Do not send emails out without having the recipient grant their permission. If you’re like most people, you get penny stock and mortgage emails daily, and block them with a spam filter. Sending mail that is unwanted can really harm your business. The best way to use email marketing is towards customers who are interested.
Sending out personal emails will help you to keep customers. Use them to let your customers know about special offers or sales you are having. If you can, send them promotions for new products based on the products they purchased in the past. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.
Integrate your email marketing program with social networking sites, such as Facebook and Twitter, and watch your subscriber base grow. By sharing your information with their friends and getting their interest in your content, your email list can be expanded.
When you set up your email marketing messages, try to use a personal tone in each. You will get better responses from personalized messages instead of generic emails. Messages from someone powerful in your company will make a much stronger and more lasting impression on the people receiving the emails.
In general, do not send important marketing email on or around major holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. Of course, there are always exceptions. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Be certain you send correspondence only to those eager to receive it. Mailing people who are not familiar with you or your product can look like spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Always take feedback seriously when it comes to your email marketing campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback means to ask your readers for suggestions and their opinions. Passive feedback is very subtle and may not even be obvious to your customers. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
Be certain that your email consistently reflects the brand you have established on your site. Whatever theme your email marketing message takes on, it should be as consistent as possible over time, so your customers always know the communication is from you. The emails that you send out should resemble each other enough that it is easy for customers to remember you.
Don’t send emails that require images to present information. Many email clients won’t display images right away. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Make sure your customers opt in before sending them an email. If you send anyone messages without their consent, they may complain that you are spamming them and will not look at your email. Also, a lot of people will not want to get your emails and it may even prevent them from getting them. You might even be penalized by your providers if you are labelled as a spammer.
Before sending any emails, be sure to proofread them thoroughly. The content of your emails, from subject to footer, must be typo-free and properly written. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Ensure that any links contained in your email are functioning, as well.
Sending an email is simple and effective when it comes to communicating with customers. When you communicate by email, make sure your email is easy to read by being brief, and staying on topic. People are not interested in reading a lengthy email regarding lamps, packaging or some other topic. Include links to your website. This way, your customers will be able to get more information there.
For your newsletters, develop a consistent schedule. Make it your goal to send out your newsletters on the same day and time every week. Uphold your subscribers’ expectations by sticking to the frequency and timeframe that you promised in the first place; it’s not a good idea to leave your customers waiting.
Email marketing, as you’ve seen, is highly effective when used properly. Luckily, this article has given you much of what you must have to incorporate email marketing into your overall program. If you use the tips you’ve just read, it won’t be long until you see great results.
