Mobile marketing has replaced internet marketing as the new frontier in the marketing world. Read on for some tips on how to use mobile marketing to your advantage.
Your mobile platform should have a concrete home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. You should never develop your entire business around a mobile platform.
You must have a proper database built to start a mobile marketing campaign. Don’t add cell phone numbers randomly into your database. That can be trouble. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Be simple and easily understood. Your customers should be able to get access to the desired information with a minimum of clicks. A mobile keyboard can be a hassle to work with because it is so small. This means that the campaign should be very minimal.
To get the results you are looking for, you will need to give your customers an incentive. Make sure you give incentives when you market your own mobile marketing campaign. These incentives could be anything form weather alerts to local event information. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.
See to it that your customers can see your mobile marketing advertisements on all platforms. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. You want to keep it as simple as possible when you’re designing your campaign.
In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
Avoid launching your marketing campaign without clear foresight. In the beginning, understand what you are trying to achieve with your mobile marketing. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Mobile marketing campaigns should use multiple platforms in order to attract more people. You will lose customers if your campaign is not workable on multiple devices.
Give yourself more than one option when creating your landing page. Testing is important so you know that people can use your website. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. Move forward with the most successful of the two.
Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. Do this when you are having a big sale and you need to let your customers know about this event. Email your customers a little while before the event, then send then an SMS on the day of the event.
If there is a call to action in your mobile campaign, promote it to increase the success rate. You can advertise on social media websites, on your business website and even at your physical location. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Also, send it to coworkers first and see what their impression of it is before going live.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
You can use your existing mobile subscription list to make major sales events more profitable by texting a reminder message a few hours before an event begins. Refrain from sending messages in the depths of the night, though! Your customers will know that there is something happening on your site, and they will be more likely to visit.
Write the minimum text necessary to get your point across when it comes to your mobile site. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. In mobile marketing, your campaigns will need to be kept short and succinct.
Optimizing your website for mobile marketing purposes is as easy as investing money into it. It can be hard to make an attractive mobile site that appeals to all platforms. Outsource this to qualified candidates if you want things to go smoothly.
There are always ways to improve your mobile marketing efforts and advertising campaigns. Also, you should always be aware of what is happening with your competition! Use the advice in this article to achieve competitive success for your business with mobile marketing technologies.
